Power Fade MediaLet’s talk growth
DIGITAL MARKETING FOR MODERN GOLF

More Players.
Fuller Bays.

Turn qualified local interest into bookings, memberships, and repeat visits with digital marketing built around your venue’s goals.

Let’s talk growth Explore our approach
Golfers playing in indoor simulator bays with golf bags and clubs, beside friends at sports-bar high-top tables
INDOOR SIMULATORS+YEAR-ROUND RANGES
01 / WHAT WE DO

Shape the Path /
Drive Results

Identify your audience through search terms, demographics, interest targeting, and geolocation, then meet them where they are. Social Ads & Search Ads. Track your bookings as a direct result of marketing.

01

Create interest.

Paid Social

Identify the audience and speak to their needs. One hour, One year, Lessons, Leagues, Corporate Outings, or Coors Lights specials. That’s up to you.

Continually test ad creative. Deals, Events, Highlights, Differentiation. We’ll test the angles and find what fits.

FACEBOOK / INSTAGRAM / TIKTOK / X / Homing Pigeons?
02

Capture demand.

Paid search

People are looking for what you offer. If they search you by name, I don’t care about them. You’ve already done your job, you don’t need to pay for that user again.

This is for everyone else searching for “Golf Simulator Near Me” or “Indoor Golf XYZ City”. Get in front of those folks before anyone else. That’s the goal.

GOOGLE ADS SUITE
03

Stay in play.

Remarketing

They made it to your site, they just didn’t do what you wanted them to. Give them a reason to reconsider.

RECONNECT / RE-ENGAGE
04

Know what works.

Conversion Tracking / Data Analytics

Connect Ad Spend to Bookings and Revenue. Don’t fly blind by just assuming.

TRACKING / ANALYSIS / OPTIMIZATION
02 / WHO WE HELP

Golf has moved beyond the course.
Your marketing should move with it.

01

Indoor Golf Simulators

Build demand for tee times, memberships, lessons, leagues, and year-round play.

02

Year-round ranges

Keep your venue in the picture across seasons and schedules.

THE POWER FADE APPROACH

A power fade starts with a clear target and a deliberate shape. We bring that same thinking to digital ads.

01 / UNDERSTAND

Shape the Strategy.

Targeting tailored towards your geographic market and your audience. Your differentiators, Your Deals, Your Memberships, Your Leagues, etc.

02 / ACTIVATE

Drive the Message Home.

A focused mix of channels and messaging, built around creating awareness and demand, as well as capturing and tracking said demand.

03 / REFINE

Tweak the Swing.

Review performance, test with purpose, and adjust the campaigns based on the data.

03 / THE PERSON BEHIND THE PLAN

Ryan McCullough.
Career Lifer in Digital Marketing.

You don’t want me as a scramble partner. I should not be trusted to read a green. But I love the game of golf, and I’m damn good at digital marketing.

I’ve spent 15 years running ads in agencies and in-house brands. Budgets from $500 to $500,000 a month. Might as well bring that experience to an industry I enjoy and appreciate.

Hands-on campaign management, honest communication, and recommendations grounded in your needs. I’ll work within the confines of your budget to establish a tailored strategy to drive results.

Let’s talk about your venue
Ryan McCullough standing beside a golf course
04 / YOUR NEXT MOVE

Tell me about your venue and what’s lacking with your digital ads at the moment.

Let’s talk growth.

Prefer email? contact@powerfademedia.com