Identify your audience through search terms, demographics, interest targeting, and geolocation, then meet them where they are. Social Ads & Search Ads. Track your bookings as a direct result of marketing.
◎01
Create interest.
Paid Social
Identify the audience and speak to their needs. One hour, One year, Lessons, Leagues, Corporate Outings, or Coors Lights specials. That’s up to you.
Continually test ad creative. Deals, Events, Highlights, Differentiation. We’ll test the angles and find what fits.
FACEBOOK / INSTAGRAM / TIKTOK / X / Homing Pigeons?02
Capture demand.
Paid search
People are looking for what you offer. If they search you by name, I don’t care about them. You’ve already done your job, you don’t need to pay for that user again.
This is for everyone else searching for “Golf Simulator Near Me” or “Indoor Golf XYZ City”. Get in front of those folks before anyone else. That’s the goal.
GOOGLE ADS SUITE03
Stay in play.
Remarketing
They made it to your site, they just didn’t do what you wanted them to. Give them a reason to reconsider.
RECONNECT / RE-ENGAGE⌁04
Know what works.
Conversion Tracking / Data Analytics
Connect Ad Spend to Bookings and Revenue. Don’t fly blind by just assuming.
TRACKING / ANALYSIS / OPTIMIZATION
02 / WHO WE HELP
Golf has moved beyond the course. Your marketing should move with it.
01
Indoor Golf Simulators
Build demand for tee times, memberships, lessons, leagues, and year-round play.
02
Year-round ranges
Keep your venue in the picture across seasons and schedules.
THE POWER FADE APPROACH
A power fade starts with a clear target and a deliberate shape. We bring that same thinking to digital ads.
01 / UNDERSTAND
Shape the Strategy.
Targeting tailored towards your geographic market and your audience. Your differentiators, Your Deals, Your Memberships, Your Leagues, etc.
02 / ACTIVATE
Drive the Message Home.
A focused mix of channels and messaging, built around creating awareness and demand, as well as capturing and tracking said demand.
03 / REFINE
Tweak the Swing.
Review performance, test with purpose, and adjust the campaigns based on the data.
03 / THE PERSON BEHIND THE PLAN
Ryan McCullough. Career Lifer in Digital Marketing.
You don’t want me as a scramble partner. I should not be trusted to read a green. But I love the game of golf, and I’m damn good at digital marketing.
I’ve spent 15 years running ads in agencies and in-house brands. Budgets from $500 to $500,000 a month. Might as well bring that experience to an industry I enjoy and appreciate.
Hands-on campaign management, honest communication, and recommendations grounded in your needs. I’ll work within the confines of your budget to establish a tailored strategy to drive results.